{"id":82737,"date":"2025-02-27T18:01:13","date_gmt":"2025-02-28T02:01:13","guid":{"rendered":"https:\/\/toyhabits.com\/?p=82737"},"modified":"2025-02-27T18:01:14","modified_gmt":"2025-02-28T02:01:14","slug":"dc-partners-with-mattel-what-does-that-mean-for-the-future-of-motu","status":"publish","type":"post","link":"https:\/\/toyhabits.com\/dc-partners-with-mattel-what-does-that-mean-for-the-future-of-motu\/","title":{"rendered":"DC Partners with Mattel What does that Mean for the Future of MOTU"},"content":{"rendered":"\n

It’s been a crazy exciting day of news coming from Mattel, and not only did we get incredible Club Grayskull Masters of the Universe Membership<\/a> news, but Mattel also announced their incredible partnership with Warner Bros Discovery Global Consumer Products<\/a> for a multiyear licensing partnership on for DC characters and stories! So this sounds like a lot of corporate mumbo jumbo to a lot of you, but what can it mean for MOTU fans? Well, we turned to our friend, Mr. Home Arcade<\/a> who has made an incredible collection of custom MOTU Origins style DC characters! So imagine all your favorite DC characters in the MOTU Origins style?! The possibilities are endless when DC Partners with Mattel! <\/p>\n\n\n

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\"DC-Mattel-Partnership\"<\/figure>\n<\/div>\n\n\n

Here we get an amazing look at the incredible customs from Mr. Home Arcade<\/a>! Seeing all these classic DC characters in the MOTU Origins buck just gets me so excited for this new DC Mattel Partnership! Just to have a cool Superman figure in this style would be incredible! <\/p>\n\n\n

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\"DC-MOTU-Concepts-3\"
Source: Custom Concepts from Mr. Home Arcade<\/a> <\/figcaption><\/figure>\n<\/div>\n\n\n

According to Mattel’s Press Release<\/a> :<\/p>\n\n\n\n

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EL SEGUNDO, Calif., February 27, 2025<\/strong>\u00a0\u2013\u00a0Mattel, Inc.<\/u><\/a>\u00a0(NASDAQ: MAT) and Warner Bros. Discovery Global Consumer Products today announced a global, multi-year licensing agreement utilizing DC\u2019s entire library of beloved characters and legendary storytelling. Through the partnership, Mattel is awarded the global licensing rights to develop and market a full range of DC-themed action figures, playsets, accessories, role play products, and adult collectibles starting in the second half of 2026. The agreement spans all DC stories and characters including Batman, Superman, Wonder Woman, The Joker, Harley Quinn, and many more.\u00a0\u00a0<\/p>\n\n\n\n

Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel, said: \u201cIt is an incredibly proud milestone to welcome DC back to Mattel. We look forward to leveraging our Mattel Playbook approach to brand management, product design, and innovation to bring DC\u2019s popular characters to life across all channels. This renewed partnership will reflect our shared passion for engaging and inspiring fans and collectors of all ages.\u201d\u00a0<\/p>\n\n\n\n

Robert Oberschelp, Head of Warner Bros. Discovery Global Consumer Products, said: \u201cWarner Bros. Discovery\u2019s new agreement with Mattel arrives as DC kicks off an exciting new chapter in 2025. Our collaboration with Mattel will lead to all-new offerings celebrating DC\u2019s rich legacy and future storytelling across publishing, animation, TV, and film. Every story and character, from Batman, Superman and Wonder Woman\u2019s heroics to The Joker and Harley Quinn\u2019s troublemaking, are prime inspiration for a new partnership that combines the power of Mattel and the global appeal of DC. <\/p>\n\n\n\n

This new licensing agreement builds upon the existing relationship between Mattel and Warner Bros. Discovery Global Consumer Products, which spans more than 30 brands and franchises in Warner Bros. Discovery\u2019s vast library including Harry Potter, FRIENDS, Seinfeld, Ted Lasso, and more across the preschool, plush, dolls, vehicles, games, and novelty toy categories. <\/p>\n<\/blockquote>\n\n\n